由“傻子经营法”想到的--杨远锋的博客

由“傻子经营法”想到的

[ 2011-10-12 15:08:00 | By: 杨远锋 ]

据报载，美国波士顿有家饭店，凡来就餐者都开具发票，并记下顾客的姓名住址，到年底，老板从纯利润中抽出10%作为回报，退给每位顾客。这种把已到手的利润拱手送还他人的做法，同行很不理解，顾客也不敢相信，但当顾客收到返还的钱以后相信了。一传十，十传百，饭店的生意越来越红火，新顾客越来越多，财源滚滚流进来。同行们这才从不理解中明白过来。他们称这家饭店是 “傻子经营法”。
    “傻子”不傻，是真精。俗语说，买的没有卖的精。生意人从来不青睐傻子，这是被古今中外生意场证实了的。有 “王婆卖瓜自卖自夸”的经营法，光靠广告吸引消费者的；有不吹不叫靠产品质量占有市场的。但靠 “傻子经营法”的还不多见。把10%的利润返还给消费者，看上去可惜了，其实就是这10%的利润不仅稳定了回头客，而且带来更多新顾客。这叫“放长线钓大鱼”。而我们有许多经营者就没有这样的思维，总是想 “一口吃成胖子”，抓住一个顾客就想从他身上狠捞一把，而换来的却是 “一锤子买卖”。
    “傻子经营法”战胜了竞争对手，不张扬自己，不贬低他人，也不做广告，却达到了赢得顾客的目的。
    “傻子经营法”用优惠的策略、优质的饭菜、优良的服务、优越的环境来拴心留人，这是会算大账。企业扎了根，何愁不发展。这种“傻”能“傻”出信誉，“傻”出效益，“傻”得可敬。不妨学学“傻子经营法”。□国光闻杰

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Re:在漫画中识别身边的违章

[ 2016-9-6 1:07:36 | By: cuxzc(游客) ]

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原创

[ 2016-9-6 16:27:06 | By: 原创(游客) ]

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原创

[ 2016-9-28 16:00:33 | By: 原创(游客) ]

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原创

[ 2016-9-30 10:35:41 | By: 原创(游客) ]

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Re:在漫画中识别身边的违章

[ 2016-10-7 23:58:58 | By: mkbdh(游客) ]

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Re:在漫画中识别身边的违章

[ 2016-10-8 15:39:49 | By: zulps(游客) ]

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Re:在漫画中识别身边的违章

[ 2016-10-15 12:43:13 | By: hcuzc(游客) ]

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Re:在漫画中识别身边的违章

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Re:在漫画中识别身边的违章

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Re:在漫画中识别身边的违章

[ 2016-10-19 14:56:55 | By: cynrv(游客) ]

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Re:在漫画中识别身边的违章

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Re:在漫画中识别身边的违章

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Re:在漫画中识别身边的违章

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